Three partner positions are open on the Delhi edition: Presents, Powered by and Associates. Partners who come in before Phase One get announced with the lineup.
Asia Dub Conference is a recurring sound system platform, built in India and facing Asia. Roots, dub, reggae, grime, jungle and hip hop all run through one hand built Indian sound system. Then the whole thing travels. Delhi is where it opens.
Every room gets the same stack, the same look and the same weight.
Artists are booked for their lineage and for how they talk to each other. Roots, rap and bass make each other stronger.
Parties before, the main edition, parties after. It adds up to a season, not a single night.
Ananda Tandava Sound System is the stage, the instrument and the look of the room. It is built by hand, cabinet by cabinet, and it travels with the programme. Both days play through the same rig, so the weekend sounds like one idea and not two rental invoices.
Venue · Qilla, Mehrauli, New Delhi. Dates · Friday 27 and Saturday 28 November 2026. System · Ananda Tandava, both days. Tickets · exclusively on Scenes by Swiggy.
Day One traces the bloodline: sound system crews from the UK, Thailand and India, live ska and reggae, and the selectors who built this culture here. Long sets, heavy weight and very little filler.
Day Two pushes into deep bass and MC culture. UK grime royalty and the voices of Indian hip hop share one stack, with a live cypher, special sets and the kind of collaborations you only get in this room.
Confirmed and tentative, marked honestly. More local and regional selectors to be added.
A Brixton MC and member of Roll Deep, one of the crews that built grime. His is the voice on The Bug's dubstep classic Skeng. He is doing a UK sound system set India has not seen before.
The voice of Tilak Nagar. His debut Class-Sikh went to number 1 on iTunes India.
Thailand's reggae and dub pioneers since 2003. Award winning Best Group Artist.
From Southall, bringing Punjabi heritage to roots and steppers. Played Boiler Room: Southall.
India's most travelled ska and reggae band. Glastonbury, WOMAD, Bestival.
Founder of KRUNK and Bass Camp Festival.
The house system and resident selectors.
He built BFR Sound System, India's first roots sound system.
Produced DIVINE's Farak. His beats shaped a decade of Indian hip hop.
Co-founded Reggae Rajahs. Sziget, Outlook, Rototom.
These are the artists we plan to invite and approach for the Pressure day. The right partner is what turns this list into an announcement, and that partner gets credited with bringing them to Delhi.
The biggest names in Indian hip hop, on stage alongside Prabh Deep and the cypher winner. Indian rap on a Jamaican style sound system, at a level this country has not seen yet. Come in before Phase One and your brand is the one that made it happen.
An open rap cypher for every MC in Delhi. The artists on the bill judge it, the whole city watches it build, and whoever wins steps onto the main stack at Asia Dub Conference to perform live with Prabh Deep.
Verses come in from across Delhi and the rounds build online in the weeks before the festival.
Live rounds with artists from the lineup on the panel. Real stakes, a real crowd and nowhere to hide.
The winner performs live with Prabh Deep on Ananda Tandava during the Pressure day.
Two further programme strands run across both days. Each one is a named associate position.
Women in hip hop. Reggae and hip hop, cousins in crime. What's next for Indian hip hop, a panel with artists from the bill.
A market curated with Goa Socials, with handicrafts, independent apparel, vinyl selectors and a charity corner. It gives people a reason to arrive early and stay late on both days.
This is not a tour map where artists fly in and fly out. The route is built with local promoters and sound system crews who can host a real exchange before and after the Delhi gathering, and everything flows back to the stack.
Our core crowd is 21 to 34, urban and culture first. They are into independent music, streetwear, nightlife, design, film, food and travel, and into the communities creators build around all of it. They are in Delhi, Mumbai, Goa, Bengaluru and the cities around them.
Tastemakers who show up early, stay late and post about it. Once they trust a room, they bring their friends.
Real programming, proper sound, a respectful space, and the people who make cultural exchange happen.
Our own Delhi ticket buyer database, plus artist, promoter, creator and community channels across the season.
This crowd tunes out ordinary advertising. They remember the brands that made the night happen.
We do not sell logos on banners. Every position has a job inside the culture, and every one of them is built with you.
The title position. Your name sits on the festival itself, on every poster, ticket, post, film and stage moment of the Delhi edition, with first right on the rest of the season.
This one is the engine. Your brand sits with the sound itself: the hand built stack that holds both days and travels the circuit. The system is what people see, hear and feel in their chest all weekend.
Naming rights on the open rap battle and the moment the winner takes the stack.
Host the panels on hip hop's future, women in the scene and the reggae bloodline.
Presence across the curated market of crafts, apparel and vinyl, both days.
Pouring rights, a signature menu and a branded bar the whole crowd passes through.
Partner on the aftermovie, the documentary and the season's content drops.
The artist and Bass Society lounge, where the lineup and the insiders hang out.
Artist travel and mobility across the India and Asia circuit.
Audio, gear and tech partners that belong around a hand built system.
However the position is shaped, the contribution has two parts, and the second one is not a discount on the first.
The cash secures the weekend. It locks the room at Qilla, protects the operating buffer and triggers the Phase One announcement with your name on it.
Inventory that works inside the event rather than sitting in a warehouse. Stock is a second distribution channel, put directly into the hands of exactly the crowd the brand is trying to reach.
Pouring rights and a signature menu, product in hand across both days.
An activation zone and sampling window while the crowd is already in the room.
Product in the green room and on the rider, where artist content starts on its own.
Product with the crew across build, show and strike. Days of visible use, not hours.
Stock into the artist and Bass Society lounge, in front of the people who set the tone.
Inventory into the curated market, competitions and pre-sale incentives.
Deliverables are shaped around you. These are the four surfaces every position draws from.
We begin with what you actually want from this crowd, and what the community gets back.
Presenting, powering, hosting, filming or pouring. We agree the role before anything gets announced.
We treat production quality, artist conditions, audience safety and permissions as one job.
Every partnership comes back through another city, session, recording or edition.
Founder, promoter and mixing engineer, with years in India's independent music and live scene.
Handles artist booking, travel, contracts and hospitality for the whole circuit.
A hand built rig with resident selectors. It is the stage and the identity of ADC.
The room is booked, the stack is built and the artists are on their way. One seat at the table is still open. If this sounds like your crowd, let's work out where your brand and this culture meet.